Days ago, China Offroad Championship finalized its first station in Nanxi of Sichuan Province. 22 teams from all over China, 68 cars took part in the first competition after the new system was adopted, considerably improving the attractiveness of the event. In the first-stop race, Chery Tiggo fleet, thanks to its excellent sports gene and wonderful performance, won the first championship in COC Gasoline Cars Team after the new system was adopted. China Offroad Championship, or COC, is the A-class professional event in China hosted by Federation of Automobile Sports of the People’s Republic of China. The most attractive event functions as a stage for major manufacturers to showcase performance of their products. As an offroad event, it has strict regulations on racing cars, requiring the wheelbase and front/rear suspensions should not have more than 15% modification. In addition to the original configuration, no racing cars should be equipped with extra turbocharger. As a result, it has high requirements for performance of original vehicles. In the track competition where there were many withdrawals, Chery Tiggo fleet made exceptional performance and won championship in the COC Gasoline Cars Team. Even more, Tiggo 5 fleet presented wonderful results in 11 obstacle competitions such as drifting turn, tyre road, water-pit section, flying platform and special obstacles, proving it is the king in COC with overwhelming leading performance. By attending the racing competitions, Chery Tiggo has shown the exceptional offroad performance. Car racing has been a sport for young people. Drivers need to have excellent driving ability. The excellent performance and born sport gene of Tiggo 5 are also very important. In recent years, Chery has been active to compete in car race, which constitutes an important support for the brand image for young people. This year, Chery Tiggo brand will continue to present the positive energy featuring aggression, diligence and youth on COC as a platform. Tiggo 5, a representative of Tiggo brand, has wonderful fame among users because of its excellent quality. Its performance fully satisfies young consumers’ needs for control. With wonderful performance, exceptional power, control and trafficability, Tiggo has solid foundation. Since first competing in COC in 2012, Tiggo fleet has won the first or second place for many times in station or for the year. Its superior strength and stable results have made the fleet famous in COC. Today, the Chery Tiggo fleet has become the pride of many fans. Nanxi station in Sichuan was just the start of 2016 COC. After the new rules were adopted in the new season, the competition would become more attractive. Let’s wait and see whether the fleet can maintain its original momentum in the following competitions.
Today, many SUV models are available in the Chinese market, which was actually initiated by Chery Tiggo, the first SUV model of Chery launched in 2005, kicking off the era of Chinese SUV brands. In 10 years of time, it has made many achievements. Sold to more than 80 countries and regions, the total sales volume has exceeded 1 million units, creating wonderful fame among users. Till today, Tiggo has always been the No. 1 exported Chinese SUV brand. After the 4 generations, Tiggo has seen its 5th-generation model, the New Tiggo 3 in the Chery Strategy 2.0 Era. What changes can be seen in Tiggo 3? Let’s see how the classic SUV has evolved. 1st-generation Tiggo 3 – the 1st Chinese SUV model On March 22, 2005, Tiggo was launched in Beijing, kicking off the 10-year history of Tiggo till today, which became the sole city SUV of Chinese brand at that time. Its birth also marked the start of Chery changing its brand image.In its early stage, Tiggo adopted the stylish and dynamic design in a bold and innovative way. It employed 2.0L and 2.4L naturally aspirated engine equipped with 5MT transmission. As the first Chinese SUV model, Tiggo attracted great attention from industry insiders and consumers in design, performance and price, etc. More importantly, its performance won greater recognition after its launch into the market. Positioned as a city SUV for leisure, it quickly became a very popular model among all Chinese SUV models. 2nd-generation Tiggo 3 – Tiggo 2009 After the new-generation Tiggo 3 was launched into the market, the Chinese SUV pioneer has been marching forward robustly. After 2-year efforts, Chery launched Tiggo 2009, the 2nd-generation Tiggo 3 of Chery in 2008. The new generation offered more choices in powertrain. Adopting 1.6L, 1.8L and 2.0L engines, it provided 4AMT transmission. The new engine helped Tiggo considerably improve its fuel economy. At the same time, the AT transmission ensured Tiggo was welcomed by more users. In the same year, Tiggo DR European version was launched in the market, which reached EU standards and became the first Chinese SUV in European market. In 2010, Tiggo Master and Tiggo Elite were launched in the market. Tiggo series experienced evolution of three models, namely, Tiggo Classics, Tiggo DR Europe and Tiggo Elite. It is worth noting that Tiggo has won a lot of Chinese and overseas recognition in recent years. In 2006, Tiggo became the escort vehicle for national flag-raising ceremony. In the same year, it was launched in Italy, winning more than 50 European certifications such as WVTA, marking its entry into EU market. In 2008, 39 Tiggo premium escort vehicles were seen in 2008 Beijing Olympics. In 2009, Tiggo became the sole designated official vehicle of Sudirman Cup competition. In the same year, it became the sole designated official vehicle of China Masters and China Open. Its fame and branding have been considerably improved, with its consumer awareness greatly upgraded. 3rd-generation Tiggo 3 – Tiggo 2012 In 2012, Tiggo embraced greater changes. Abandoning the round and lovely appearance seen in the previous models, the new generation had brand-new head. At the same time, interior trim adopted new designs, making the model more urban. At the same time, Chery Tiggo 2012 was equipped with CVT with independent intellectual property rights. This was the first time for a Chinese mainstream SUV model to be equipped with CVT, bringing the drive & ride comfort and sexiness unmatched by traditional AT models. At the same time, it ended the long-term monopoly by joint-venture SUV models in market segment of CVT while bringing more choices for consumers. The premium DVVT+CVT powertrain in Tiggo 2012 was developed in 8 years, costing several billions yuan and winning 41 invention patents. The prominent advantages of 1.6DVVT engine, featured by high power and torque, and low fuel consumption, low emission and low maintenance cost, have placed the engine in the Top 10 Engines in China. Even more, the 6.7L composite fuel consumption/100km has also placed 1.6DVVT MT model into the catalog of energy-saving vehicles in the Program of Energy-saving Products for Benefit of People (Batch No. 8). Tiggo 3 was also the first and sole SUV that enjoyed energy-saving subsidy in the Chinese market at that time. In 2012, Chery Tiggo Fleet was established, which started to run in COC in 2013 and won 2 championships in a row. It has become a powerful and young fleet on the COC field, which helps more consumers see the exceptional offroad performance of Tiggo models. 4th-generation Tiggo 3 – Tiggo 3 2014 The new Tiggo 3 was launched in 2014. Compared with previous models, the new one had greater changes in appearance, making it look more like a modern city SUV. The body adopted more angular design elements, making the appearance look younger and more stylish. Besides, it maintained the lovely hanging tyre structure. Compared with the previous Tiggo 3 models, Tiggo 3 in 2014 improved its interior trim in design, materials and assembly techniques. At the same time, its configurations were greatly upgraded, such as the multi-functional genuine leather steering wheel, and the LED screen on the dashboard in particular. Besides, thanks to the “sense quality” philosophy and control system, and the Masterbuck & Cubing testing methods of Chery, the Tiggo 3 quality sense also presented a new record. The sheet metal techniques and coating quality revealed higher level of techniques. The new Tiggo 3 was mainly equipped with 1.6L DVVT engine, together with 5MT transmission and CVT transmission. It had better composite performance in power, fuel economy and control. As the most mature and reliable model of Chery after years of market experience, the wonderful sales performance of the new Tiggo 3 proved it was a successful generation replacement. In 2015, Tiggo celebrated its 10th anniversary. In August of that year, the global sales volume exceeded 1 million units, which was the greatest gift for the 10th anniversary of Tiggo. Tiggo 3 made the highest record of sales for a single model of Chinese brands. It also ranked No. 1 in the JDpower 2015 List of Quality Performance of Small SUV Models, proving its mature quality and reliability. For this, Chery also launched the Tiggo 3 Millionth Commemoration model. 5th-generation Tiggo 3 This year, Tiggo has embraced a major upgrading in its life cycle. New Tiggo 3, the upgraded model, maintains the family features of Tiggo. As a classic product that has a history of 10 years with more than 1 million users, the 5th-generation New Tiggo 3 received 183 items of upgrading in 12 categories. Its appearance has received detail upgrading catering to young users. And brand-new design has been made in the interior trim, which greatly improves quality and performance. The Life in Motion philosophy is adopted in Chery 2.0 system. And the Cloudrive 2.0 system has made the model younger and more stylish. The real-time vehicle status monitoring and one-button remote control bring more tech contents to the model. At the same time, the standard configurations of New Tiggo 3 also include ESP, cruise control, multi-functional steering wheel, turn lighting assist, braking assist, HHC and overspeed alert, making it more competitive among competitors. Conclusion: Tiggo 3 has been a SUV focusing on cost effectiveness and pioneer of Chinese SUV models. Looking back at the evolution of its 5 generations, Tiggo 3 is always making new breakthroughs in its appearance, interior trim, power, control and comfort. Over the past 10 years, the wonderful sales of Tiggo have developed a large number of Tiggo fans. Yes, it does have good fame and quality. But more importantly, it is Tiggo.
On June 21, 2016, at the annual award ceremony held by renowned Peruvian auto magazine Mundo Tuerca, Chery Tiggo 3 was honored as the ” Outstanding Sales ” in 2015 for its outstanding market performance. This was the fourth consecutive year that Chery’s products had won this honor. Inaugurated in 2010, the annual award ceremony held by Mundo Tuerca was one of the most authoritative selection events in Peru’s auto industry. Objective and fair evaluation was conducted based on the comprehensive performance of models, including annual market performance and results of consumer surveys. As a result, Chery Tiggo 3 was honored as the ” Outstanding Sales ” for its outstanding market performance and good reputation. With cumulative global sales of over one million units, Tiggo 3 is a classic model enjoying superb reputation. Throughout development, Tiggo 3 fully relied on Chery’s globalized concept and system of car building, and was up to high standards in terms of quality control, supplier management, performance evaluation, etc. Tiggo 3 is China’s first model exempt from export inspection, as well as the only Chinese model whose sampling qualification rate has been 100 percent for three consecutive years. Tiggo 3 has passed over 50 items of Whole Vehicle Type Approval (WVTA). New Tiggo 3 available for sale in Peru is more vigorous and trendy with more angular design elements, fitting in with the features of city SUV. Tiggo 3 improves greatly in such aspects as design, texture and assembly, and has richer equipment such as multifunctional leather steering wheel, especially the LED display on the console. Besides, Chery’s concept of “sensory quality”, control system and the test method of Masterbuck & Cubing have brought the quality of Tiggo 3 to a new level. Powered by 1.6L DVVT engine, 5MT and CVT, Tiggo 3 has better comprehensive performance in such aspects as power, fuel economy and control. Since its entry into Peru in 2008, Chery has been the bestselling Chinese brand in Peru. This award is in recognition of our efforts, proving that Chery is moving steadily in a right direction in Peru. We are confident of building Chery into the most popular auto brand in Peru, said Paul Reyes, general manager of SKBergé, Chery’s partner in Peru.
In May 2016, the 2016 China Automotive Innovation Summit themed “Boundary & Realm, Fusion & Deconstruction” opened at Beijing Marriott Hotel. Witnessed by automotive experts and journalists, Chery was honored as “Best Globalization Strategyfor year 2015” for its forward-looking globalization strategy and achievements. Organized by 21st Century Business Herald, supported by prestigious institutions such as the China Association of Automobile Manufacturers, the Society of Automotive Engineers of China and TNS Sinotrust, this summit focuses on China’s auto industry, commends the most influential Chinese automakers, and is aimed to encourage automakers to make progress and develop. The shortlist of “Enterprises with the Best Overseas Strategy in 2015” was worked out by automotive experts and media leaders from around China. After two months of discussion and evaluation, Chery was honored as “Best Globalization Strategyfor year 2015” for its forward-looking globalization strategy and achievements. While receiving this award, Jin Yibo, President Assistant of Chery, said that Chery has always taken “building a competitive international brand” as its strategic goal. This award is recognition and encouragement of Chery’s globalization and achievements over the past 15 years. He also introduced Chery’s “three-step” globalization strategy. The first step is “going out”: exporting vehicles to overseas markets through trade and establishing CKD assembly plants abroad; the second step is “going in” to take root (i.e. localized development): establishing four professional plants with four processes abroad, taking domestic parts manufacturers out to establish automotive industrial parks (Chery Iran Industrial Park, Chery Brazil Industrial Park, etc.), and switching from product export to technology, brand and production capacity export. The third step is “going up”: building brands and participating in global competition. Currently Chery is at a transitional stage from “going in” to “going up”. At the stage of “going in”, Chery implemented the product strategy, localization strategy and talent strategy to constantly deepen cooperation in overseas markets, earned good reputation in overseas markets, and won a series of honors. For example, in 2014, Tiggo 5 was shortlisted for the “Best SUV Model of the Year” in Chile for the first time. In 2015, Arrizo 7 was shortlisted for the “Best Car of the Year” in Chile. In 2015, Chery was honored as the “Most Popular Chinese Auto Brand” in Russia. In September 2015, in the selection of 2015 China Top 20 Enterprises in Overseas Image–“the Belt and Road” directed by the State Council Information Office, the State-owned Assets Supervision and Administration Commission of the State Council and the ASEAN-China Centre, organized by the China Foreign Languages Publishing Administration, Chery was ranked third, which is No.1 among equipment manufacturer and automaker. During Auto China 2016, Chery officially announced set up of CTCS (Chery Technology Center Shanghai). CTCS is a strategic component of Chery’s automotive R & D system. With a galaxy of world top auto talents from giants such as BMW, GM and Ford, CTCS is fully geared to international practices in such aspects as R & D strength, system and process, and is committed to developing Chery’s next-generation all-new models. As the pioneer of Chery in the implementation of Strategy 3.0, CTCS has laid a solid technology and material foundation for building Chery into a competitive international brand.
On April 20, 2016 Beijing Time, Chery delivered a brand campaign themed “Fun, enjoy future with Chery” at Aoya Convention & Exhibition Center, Beijing, presenting its brand-new, young and globalized brand image. As a highlight of this event, Chery unveiled Chery Technical Center Shanghai (CTCS) and its leading globalized R & D system for the first time, showing its determination and sincerity to improve the R & D capability and product power of next-generation models. Notably, during the campaign, Chery also revealed its new brand image and target consumers, as well as its new design concept based on its brand image-Life in Motion for the first time. FV2030 (Future Vision 2030) representing Chery’s forward-looking concept interpreted its brand and design concept. Builds international auto brand In the event, Chen Anning, Executive Deputy General Manager of Chery, briefly introduced Chery’s business strategy, and solemnly introduced CTCS’ international professional team. Peter Mueller, Brand & Market Strategy Director of Chery, introduced Chery’s new brand image and target consumers. He noted that Chery has been committed to delivering quality models to consumers, and is establishing increasingly clear international brand image, to make Chery younger, more trendy and globalized, and build a real “Chinese leading auto brand”. To create clear brand image, the key is advancing with the times and touching consumers. To this end, Chery will target consumers aged between 25 and 35 in the international market. As key consumers, they like distinctive, dynamic and trendy cars, and value quality. Chery will cater to different demands of global consumers. Chery will build unique models for global consumers, making them become easy to control and accord with consumers’ lifestyle in terms of interconnection and flexibility. All these will be reflected in Chery’s brand DNA and product DNA. New design concept-Life in motion To better support its new brand image, James Hope, Design Director of Chery, elaborated on Chery’s new design concept-Life in motion. “Life” means life, and “motion” represents the constant evolution and development of nature and mankind. Chery’s designers will constantly draw inspiration from ever-changing nature and human civilization, and think future design ahead, to make Chery’s products trendier, more modernistic and charming. This is deeply reflected in Chery’s concept car-FV2030. The design concept of this concept car shows Chery’s deep thought about the lifestyle of future consumers, such as motion, innovation, high technology and flexibility. These will influence and guide the consumption trend of target consumers.Chery set out to establish CTCS in late 2012. As the “pioneer” of Chery’s 2.0 strategy, this center has brought together world top auto talents to develop Chery’s next-generation models. According to the source, CTCS has recruited senior professionals from auto giants such as BMW, GM and Ford, to build a top-notched international expert team, and has worked with the headquarters technical center to establish the leading global R & D system of Chery, bringing Chery’s R & D capacity and product force to a new level. CTCS’ international expert team has rich R & D experience. They keep optimizing product definition, optimize the process of product R & D and raise design standards based on stringent quality requirements, focus on independent R & D and technical innovation, and are committed to making Chery comparable to JV brands in terms of comprehensive competitiveness. CTCS’ core members showed up, too. Led by Raymond Bierzynski, Deputy General Manager of Chery, all members of CTCS’ engineering technology team appeared. Raymond previously served GM with over 30 years of experience in engineering, project management and operating Chinese joint ventures; James Hope, Executive Design Director of Chery, made appearance with CTCS’ design team. With over 20 years of experience in auto design, James held important positions at auto giants like GM and Ford. As a team comprising professional international auto talents, CTCS has upheld the concept of “vitality, opening, wisdom and internationalization”. It has created an active and innovative atmosphere, allowed free rein to individual creativity and vitality, maximized team cohesion, and made Chery achieve a qualitative leap through high international standards. Fun, enjoy future with Chery With brilliance and sincerity, “Night of Chery” showed us the unremitting efforts of a Chinese brand in deepening and pursuing brand value, providing an in-depth insight into consumers. At the upcoming Beijing International Automotive Exhibition, you will see more sincerity and surprise for global consumers from Chery.
On March 18, Chery Arrizo 5, the next-generation car featuring high performance and full-time connectivity, was launched in Beijing. The 10 new models are equipped with 1.5L engine. Arrizo 5 adopts the brand-new design language of Chery. With Zheng Kai, the young Chinese actor gaining popularity in Running Man (the famous Chinese TV live show) as the spokesperson, Arrizo 5 has made breakthroughs in appearance, connectivity, maneuverability and safety, bringing the exceptional experience to young consumers with new vision and new thinking. “As the first model of Chery 2nd-generation products adopting brand-new technological standards, Arrizo 5 is based on the world-class technology reserve and brand-new platform technologies of Chery Automobile, which perfectly interprets the international standard, quality and value of Arrizo brand”, said TongyaoYIN, President and CEO of Chery Automobile Co., Ltd., “The launch of brand-new model, for Chery Automobile, is a new start, representing Chery has entered a new stage of technologies and development.” On that day, Arrizo 5 spokesperson Zheng Kai, was also present at the launch ceremony. According to Zheng, he is fascinated by the youth, fashion and sport features of Arrizo 5. The “Running for young” brand proposition of Arrizo 5 perfectly matches his personal traits. The exquisite appearance best presents traditional Chinese culture & aesthetics Enlightened by traditional Chinese culture, rivers, waters and other natural life, Arrizo 5 perfectly interprets the brand-new design language of Chery Automobile. The designers integrate classic Chinese elements into Arrizo family DNA when handling the front-face outlines: the Chery Logo chrome-plated panel stretches across the grille and connects with metal panel in the headlights units on two sides. Together with grille outline, they constitute the corridor bridge form in ancient Chinese architectures. Besides, in Arrizo 5, the headlights and layer lattice grille adopt integration design. While establishing the sport atmosphere, they also hint the classic and fashionable elements in China. The grille adopts black piano coating texture; the grille design is inspired by the Yin-Yang pattern in Taoist culture of China. In terms of auto modeling, Arrizo 5 inherits the H.D.S streamlined dynamic body design philosophy typical in Arrizo family. The designers integrate the water element, one of the Five Elements in Chinese tradition, into the body modeling of Arrizo 5. The H.D.S philosophy is also utilized on the sides of Arrizo 5. The 3 evident side lines, just like the “water in torrents”, outline the sense of layer, dynamics and passion of Arrizo 5 body sides. In terms of size, Arrizo 5 is 4,572mm long, 1,825mm wide, 1,482mm in high and 2,670mm in wheel base. By making optimal design of front and rear seats, it brings more comfortable head and leg space. The car has 24 storage spaces, greatly improving the convenience of driving and riding. Equipped with Cloudrive2.0 system, it realizes 4G connectivity About entertainment and high-tech configuration, Arrizo 5 fully understands the young users’ needs for intelligent connectivity. Equipped with Cloudrive 2.0, Arrizo 5 has the powerful natural voice-recognizing ability and is able to recognize 16 Chinese local languages. At the same time, Arrizo 5 is equipped with inlaid 4G WiFi that provides mobile hotpots that are stronger and more stable than mobile signals. At most, it supports access of 10 devices at the same time so that each passenger enjoys mobile connectivity experience. Driver and passengers can also, through the vehicle-mounted 8”HD touch screen, realize full-screen mobile mapping, intelligent voice recognition, cloud music playing and other functions so that human-machine interactions become more convenient and intelligent. DDS sport control system with sufficient power In terms of power, the first-batch Arrizo 5 is equipped with 1.5L naturally aspirated engine that provides maximum 116 horsepower and 141N.m maximum torque. It has the 5-speed manual transmission and 7-speed CVT transmission. The manual transmission has function of shift reminding. The CVT transmission provides diverse driving modesincluding ECO mode and Sport mode. Thanks to the light-weight optimal applications, the car weight is reduced substantially. Its MT model needs only 5 seconds to accelerate from 15 to 50km/h. It not only excels in acceleration and maneuverability performance, but also has exceptional fuel efficiency. The model, equipped with intelligent start/stop system and AMS generator management system, only consumes 5.4L/100km. With wonderful cost-effectiveness, Arrizo 5 configurations lead among models of the same segment In addition to the powerful intelligent connectivity, Arrizo 5 is also equipped with button start, cruise control, electric A/C, electric sunroof, genuine-leather multi-function steering wheel, genuine-leather seats and many other practical and high-tech & fashion configurations. At the same time, the professional German sport chassis tuning in Arrizo 5, based on exceptional maneuverability performance, improves turning precision and driving/riding comfort, which exceed the competitors of the same segment. In noise control, Arrizo 5 adopts a few noise insulation designs while optimizing the acoustic package in the car. In general, the inside idling noise is only 39.7 dB. When consumers are giving more attention to domestic air quality, Arrizo 5 adheres to the design philosophy of “low odor and low emission”. All parts and components have passed laboratory test without containing hazardous materials such as Cr VI , lead, mercury, cadmium, PBB, PBDE, asbestos and PAHS, etc. Its standards exceed the national standards in Requirements for Prohibited Substances on Automobiles and EU Requirements for Prohibited Substances. It monitors interior air quality in components, system and whole car, thus generating the green, environmental and low-odor domestic space. As the leader of Chinese brands, Chery Automobile is well known for its safety performance. In the design phase, Arrizo 5 was designed by strictly following C-NCAP (2015 version) 5-star safety standard. The high-strength steel plate application proportion exceeds 60%. It also uses the emergency braking reminding, direct tyre-pressure monitoring, overspeed alarm, hill-start assist system and other active safety intelligent techniques. With comprehensive safety pre-judgments, it protects safety of driver and passengers. In particular, Arrizo 5 has standard configuration of ESP system, the state-of-the-art ABS9.0 product of BOSCH with larger ECU capacity, more precise control tactics and only 39.30m/100km braking distance. According to Xinhua GAO, Deputy President of Chery Automobile and President of Chery Marketing Company, “Arrizo 5 is the first model of Chery 2nd-generation products adopting brand-new technological standards. After years of adherence, Chery R&D system is gradually improved, its team becomes more mature, process more precise, standards stricter and its understanding of consumer product experience is more profound. As the first genuine global model of Chery and even Chinese brands, Chery 5 exceeds the same-segment competitors in terms of appearance, technologies, maneuverability and quality. I believe it will bring beyond-expectation experience to consumers.” As Arrizo 5 is launched into the market, Chery Automobile will also kick off the new journeys towards Technology 2.0, Quality 2.0 and International 2.0. In the future, Chery Automobile will work together with young consumers with creativity and action ability while producing safer, more fuel-saving and more environment-friendly products with new technologies and better quality, thus creating the brand-new travel means in the Internet era and leading the Chinese automotive industry. Chery Arrizo5 is expected to launch in the UAE in the 4th Quarter of 2016.
Recently, Austro Engine Company, Wuhu Diamond Aero-engine Co., Ltd. under China Electronics Technology Corporation and Chery Automobile Co., Ltd. have recently signed an agreement in Vienna. Under this agreement, Chery will develop an AEC2.0L TDCL basic high pressure common rail aero-engine for Austro Engine Company and Wuhu Diamond Aero-engine Co., Ltd., and complete the manufacturing and assembly of key parts in Wuhu through its engine manufacturing capability. According to sources, the aero-engine will target the global market. After the obtainment of the airworthiness certificates from the European Aviation Safety Agency and the Aviation Administration of China, the engine will be installed in the DA40/DA42 aircrafts of Diamond Aircraft and Wuhu Diamond Aircraft Co., Ltd. in substitution for Austro Engine Company’s original AE300 aero-engine. Developed and manufactured by Chery, the engine ranks top in the world general aero-engine field in terms of key indicators. Chery will own the complete intellectual property right of the engine. As China’s first automaker that independently developed advanced car engines, Chery is capable of developing and manufacturing internationally advanced car engines. So far Chery has developed and manufactured over 20 engines. Of these engines, five advanced engines, including SQR477F engine, 2.0TGDI (turbo gasoline direct injection) engine and 1.6DVVT (dual variable valve timing) engine, have ranked among China’s top 10 engines for five consecutive years. Due to their outstanding performance and reliable quality, Chery engines have not only been installed in Chery cars, but also been exported to the developed countries such as USA, Italy and Japan. To date, Chery’s engine exports have exceeded 300,000 units. In 2015, the 3MIS IPTV (3 months in service, incidents per thousand vehicles) of Chery engines was around 4, even with Volkswagen, making Chery engines up to top international standards; Qoros cars powered by Chery engines ranked second among all foreign auto brands in China as the result of a new car quality survey report released by J.D.POWER in 2015, behind Lexus only. Austro Engine Company joined hands with Chery because of the advanced engine development and production capability, as well as its perfect quality assurance system. Accomplishing crossover development through engine technology and moving into the field of aero-engine development and manufacturing as an automaker is undoubtedly the best proof of Chery’s technical strength and manufacturing capability, the important symbol of the upgrading of Chery’s “technology, quality and globalization”, as well as the mark of the transformation and upgrading of China’s traditional manufacturing. Sources expected the engine to be China’s first engine with independent intellectual property right and civil aviation airworthiness certificates.
From “going out” to “going in”, Chery has gone through stages from international trade to localized operation in the process of globalization over the past decade. Having just ushered in its 18th anniversary and brought its 5,000,000th vehicle off production line, Chery will enter new journey of globalization 2.0 in an accelerated manner in 2016 with focus on enhancing its overseas brand image and customer experience, so as to become a competitive global auto brand. Since its entry into the international market in 2001, Chery has established 1,000 sales and service network overseas, growing from an unknown enterprise into an enterprise which has won numerous honors, and earning support and trust from nearly 1,200,000 overseas consumers. In 2016, with the attitude of innovation and pragmatism, and based on the upgrade of (“technology 2.0”, “quality 2.0” and “globalization 2.0”), Chery will enter a new journey and build its brand through “technology, quality and globalization” to enhance consumer experience. “Technology 2.0”. Based on its international talent team, Chery will advance the constant evolution of its iAuto core technology platform, and fully upgrade its Cherisma, Acteco and Cloudrive, so as to accomplish the intelligentization, networking and individualization of driving environment. Chery is independently developing intelligent UGV with functions such as intelligent following and collision avoidance in urban traffic conditions. “Quality 2.0”. Technology improvement leads to product upgrading and performance improvement. Arrizo 5 about to be launched worldwide in March 2016 is a representative model in Chery’s new-generation product lineup. Chery’s new-generation products will upgrade from high-quality products of “functional value” to high-quality products of “enjoyment value”. With the launch of Arrizo 5, Chery will organize a global media test drive rally in regions such as South America, Asia, the Middle East and Eastern Europe. Then Chery’s high-quality products of “enjoyment value” will give global media individual driving experience. The core of product performance improvement is precisely controlling the whole process based on customer experience to ensure that product performance is more relevant and closer to customer perception, thus giving customers optimal experience. “Globalization2.0”. From “going in” to “going up” in overseas markets, Chery aims to build a competitive global auto brand. In 2016, Chery will step up efforts to improve its capacity for international operation and accelerate the construction of user experience-centered marketing service system, and enhance its capacity for localized operation management through technology resources, brand building resources, talent resources and other resources in the layout of “great Chery”, thus accomplishing collaborative development and common progress. According to the source, in terms of operation capacity improvement, Chery will upgrade the terminal image and operation standard of its core outlets in overseas markets to improve its capacity for overseas network operation and further enhance its brand image. In terms of marketing service system construction, since Chery’s 5 millionth vehicle rolled off production line in 2016, Chery will carry out a series of user experience-centered activities worldwide to return the favor of consumers, such as “5 million sales 5 surprise gifts”, “Tiggo Carnival” and “Owner’s Tour of China”. In terms of after-sales services, Chery will pay more attention to service skill and awareness enhancement, and organize outstanding global service technicians for a skills contest in 2016 to improve the overall level of technical services. Facing the complex international market, Chery will further perfect its product layout and service in various markets, and keep improving its operation and management level in 2016. Just as Xiaoqing, He Deputy General Manager of Chery Automobile Co., Ltd. and General Manager of Chery International, said, “the automobile is the best symbol of a country,” Chery is making every endeavor to become the best symbol of China in the global auto market.
Atacama Desert is the place on the earth that has the most similar environment as the Mars. Since its geographical environment is the very image of the Mars, NASA always conducts outer space simulation tests there before putting into use its space equipment formally. Located in the middle of the West Coast of the South America, Atacama Desert has a span length of about 1000 kilometers from the south to the north between the Andes and the Pacific Ocean, and its total area amounts to about 181,300 square kilometers. Throughout the entire year, clear days and arid climate overwhelms the Atacama Desert, and some regions had no precipitation over the past several centuries, thus the Atacama Desert is recognized as “Dry Pole of the Earth”. Despite this, the arid climate makes the Atacama Desert become the world optimal place for star gazing.In the Atacama Desert, Chery Automobile conducted a series of comprehensive tests to its ARRIZO 5 models from 4th March to 5th March. It is worth saying that ARRIZO 5 of Chery is a car model of strategic importance in 2016, and it will be launched globally in Chile on 10th March. During the test, ARRIZO 5 completed a driving distance of nearly 1000 kilometers in the vast desert, in the towering mountains, in the blazing sunlight, and in the arid climate, and its driving height above sea level soared from 2300 meters to 4300 meters. In the high mountain, ARRIZO5 1.5L DVVT engine shows a sound dynamics output. On the sinuous road and steep slope, ARRIZO5 CVT transmission shows a very mature matching performance, quick response, and smooth gear shifting. Particularly, the chassis tuning with sports elements brings all testers passionate driving experience in the swerving and overtaking. It is not the first time for ARRIZO 5 to take the ultimate challenge. Prior to this, Chery ever tested and evaluated more than 40 indexes of ARRIZO 5 (e.g., vehicle starting and speedup, engine starting performance, driving performance, driving comfort, and steering response) in the extremely cold environment (-30℃) of Heihe, a city in North China, and results showed that ARRIZO 5 performed well. This time, ARRIZO 5 succeeded in passing the test in the “Dry Pole of the Earth” after being shipped across the Pacific Ocean, which not only exemplified Chery ARRIZO 5’s uncompromising quality, but also made ARRIZO 5 become the first Chinese car brand that successfully completed test in two extreme environments (namely, coldest and driest). See figure below of ARRIZO 5’s photo plotting. Before the shooting, the camera is fixed and long exposure in dozens of seconds to car body and starry sky is conducted with the help of extremely small aperture. Meanwhile, external light sources like mobile phone, flashlight, and light supplement lamp are used in irradiation to the body contour, so as to enhance the body contour exposure. Did ARRIZO 5 with nice look and strong strength touch you? Let’s look forward to 10th March 2016 when ARRIZO 5 will be launched globally in Chile.
On February 23, 2016, Chery New Energy Automotive Technology Co., Ltd. (Chery New Energy) held the foundation laying ceremony of its project with an annual output of 60,000 aluminum-bodied electric passenger vehicles at its headquarters in Wuhu, Anhui. Phase 1 of this project is expected to be completed in September 2016 and a mini electric SUV model will first go into production. Chery New Energy is an institution under Chery Automobile Co., Ltd. It is committed to developing frontier technologies for clean energy vehicles such as hybrid vehicles and alternative fuel vehicles. With an area of 225446㎡ and a total investment of 1.56 billion yuan, the project with an annual output of 60,000 aluminum-bodied electric passenger vehicles will be constructed in two phases. With an initial annual output of 10,000 electric vehicles, Phase 1 will be completed and go into production in 2016. In Phase 2, an electric passenger vehicle manufacturing plant with an annual output of 60,000 units will be built up in late 2017. Plan of Chery New Energy’s Project with an Annual Output of 60,000 Aluminum-bodied Electric Passenger Vehicles According to Gao Lixin, General Manager of Chery New Energy, a newly-developed mini electric SUV model will first go into production in this project. Based on Chery’s all-new super lightweight technology platform combining “all-aluminum spatial structure with all-composite covering parts”, the model integrates multiple light materials with multiple advanced molding processes. All products developed through this platform will use leading technologies such as “integrated body with aluminum alloy framework and distributed carbon fiber composite”, “energy absorption structure of carbon fiber composite”, “aluminum alloy body framework connection through laser welding, wire filling laser welding and laser hybrid welding”, “low-cost production process of carbon fiber composite”, “modularized lightweight battery pack technology” and “Chery lightweight new energy vehicle reliability test technology”. The bodies and chassis of these products are over 40 percent lighter than traditional bodies and chassis. With unique advantage in such aspects as process, materials, cost, weight reduction, energy conservation and performance, these products are innovative new energy vehicles up to advanced international standards. According to the source, Chery mainly relies on the new energy vehicle market, the Chinese traditional vehicle market and the international traditional vehicle market to enhance its comprehensive competitiveness. According to Chery New Energy’s development plan, it will become an industrial leader with annual sales of 200,000 units by 2020. The project marks a new step of Chery New Energy. Since initiating new energy vehicle R & D in 2000, Chery has undertaken over 20 major energy conservation and new energy vehicle development projects under Program 863 as well as over 10 provincial and municipal key technological projects in Anhui, achieved a series of breakthroughs in core technologies and accomplished industrialization. By late 2015, Chery New Energy had applied for over 500 patents, including over 300 patents for invention, ranking first in China’s auto industry. Chery has always developed new energy vehicles independently, and gradually established a system involving vehicle integration, core technologies and core parts development. So far, Chery has worked out a new energy technology plan of “all series + 457”, covering electric and plug-in hybrid technology platforms for all series of full-size passenger vehicles. “457” denotes four new energy vehicle platforms (mini electric platform, medium electric platform, plug-in hybrid platform and electric 4WD platform), five general subsystems (power battery system, electric drive system, vehicle control system, PHEV powertrain and electrically-driven rear axle) and seven core technologies (power management technology, battery system design, vehicle control technology, PHEV system design, smart connection design, lightweight technology and new energy vehicle integration technology). Based on the fixed plan and path of technology development, Chery New Energy will adhere to the technical route of parallel development of electric technology (extended range) and plug-in hybrid technology in the future, to create a product layout involving the electric car series below Segment A0 and the plug-in hybrid car series above Segment A0. Later Chery New Energy will launch a couple of competitive models including mini electric models and plug-in hybrid SUV models. Chery’s first PHEV–Arrizo 7 is scheduled to be launched in April 2016. The fuel consumption per 100 km of this model is only 2.2 L; and the mini electric SUV models manufactured in the plant with an annual output of 60,000 units are expected to be launched in the second half of 2016.