Terms & Conditions

Thank you for using our online portal.
www.cheryuae.com is the website (the “Website”) operated by AWR MOTORS L.L.C ("we", "our", "us", or "AWR"). These terms of use ("Terms of Use") set out the rules for accessing and using the Website. For the purposes of these Terms of Use, the terms ("we", "our", "us", or "AWR" shall include any of its subsidiaries and/or affiliates. By accessing, registering, browsing, or using the Website, you confirm that you accept these Terms of Use, that you agree to comply with and be bound by them, and that they form a binding agreement between you and us. These Terms of Use affect your legal rights and obligations. If you do not agree to be bound by all of these Terms of Use, do not access or use the Website. To contact us about the Terms of Use, please use the following contact details: 800CHERY (80024379) or chery@awrostamani.com
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1. Privacy Policy** 1.1. These Terms of Use may refer to our Privacy Policy, which can be accessed at https://uae.cheryuae.com/en/privacy- policy. The Privacy Policy is not a part of this contractual agreement between you and us, but you should read it to find out more about how information we collect about you is used and stored.
   

2. Keeping your account details safe
2.1. If you choose, or are provided with, a username, user identification code, password or any other security credentials as part of our security procedures, you must keep such information confidential and secure at all times. You must not disclose, share or otherwise make your account credentials available to any third party.
2.2. You are solely responsible for maintaining the confidentiality and security of your account credentials and for all activities carried out using your account, whether authorised by you or not, except to the extent caused by our gross negligence or wilful misconduct.
2.3. We reserve the right, at our sole discretion, to suspend, disable or terminate any user identification code, password or account access, whether chosen by you or allocated by us, at any time if we reasonably believe that you have breached these Terms of Use, your account has been compromised, your use poses a security risk to us, our systems or any third party, or where such action is otherwise necessary to protect our legitimate interests or comply with applicable law.
2.4. If you know or suspect that anyone other than you knows or has gained access to your user identification code, password or account, you must notify us immediately at Chery@awrostamani.com and take all reasonable steps to secure your account, including changing your password where possible.
2.5. To the fullest extent permitted by applicable law, we shall not be liable for any loss, damage or unauthorised access arising from your failure to comply with this clause.
3. Using the Website
3.1. You agree to access and use the Website only for lawful purposes. By accessing the Website, you agree that you will not:
a. Use the Website to impersonate us or other parties or entities.
b. Post, transmit or upload discriminatory, libellous, harassing, defamatory, blasphemous, insulting, obscene, harmful or otherwise unlawful content.
c. Post or use any material that infringes upon or violates our intellectual property rights or the intellectual property rights of another party.
d. Upload, post, email, or otherwise transmit any material that you do not have a right to transmit under law or under a contractual relationship.
e. Use the Website to commit fraud, illegal or a criminal offence or to encourage others to engage in any conduct which would constitute fraud or a criminal offence or give rise to civil liability.
3.2. You are solely responsible for your access to and use of the Website and for ensuring that all activities carried out by you on or through the Website comply with these Terms of Use and all applicable laws and regulations. You agree not to use the Website for any unlawful, fraudulent, harmful or unauthorised purpose.
3.3. To the fullest extent permitted by applicable law, we shall not be liable for any loss, damage, liability, claim or expense arising out of or in connection with your breach of these Terms of Use, your unlawful use of the Website, or your failure to comply with any applicable laws or regulations.
3.4. Any breach of these Terms of Use may result in the suspension or termination of your access to the Website, without prejudice to any other rights or remedies available to us under applicable law.
4. Payments
4.1. Any payments made through the Website shall be processed using reasonably secure payment methods. We accept online payments using Visa and Mastercard credit/debit cards in AED (United Arab Emirates Dirhams).
4.2. Payment processing services made available through the Website are provided by independent third-party payment service providers and payment gateways. All payment transactions are processed directly by such third-party providers in accordance with their own terms and conditions, privacy policies and applicable security standards. To the extent applicable, we do not collect, process or store your full payment card details.
4.3. While we take reasonable care in selecting reputable third-party payment service providers, we do not own, operate or control their payment infrastructure or systems and makes no representation or warranty regarding the continuous availability, security, reliability or performance of such services. Accordingly, to the fullest extent permitted by applicable law, we shall not be liable for any loss, damage, delay, unauthorised transaction, processing error, system outage, security breach, interruption or other issue arising from or attributable to the acts, omissions, systems or services of any third-party payment service provider or payment gateway.
4.4. By submitting your payment information through the Website, you authorise the applicable third-party payment service provider to process the transaction on your behalf and acknowledge and agree that your use of such payment services may also be subject to the applicable third-party provider’s own terms and conditions and privacy policy.
5. Credit/Debit Card Information
5.1. We reserve the right to refuse a Credit/Debit Card or, if the transaction has already been accepted, to cancel the transaction at our sole discretion as part of our corporate fraud detection program. The Credit/Debit card details provided by you must be valid, accurate, and owned by you as the user. Payment-related information will not be shared with any third party except for payment processing purposes, unless required for fraud verification, or by law, regulation, or court order. We will not be liable for any Credit/Debit card fraud.
6. Unlawful Transactions
6.1. We reserve the right to recover any costs incurred as a result of the fraudulent use of the Website. We also reserve the right to initiate legal proceedings against users for the fraudulent use of the Website and/or any other unlawful acts, omissions, or breaches.
7. Down Payment
7.1. You have the option of making an online down payment towards the purchase of a vehicle. By doing so, you agree to the following terms and conditions:
7.2. Purpose of Down Payment: The down payment acts as a reservation fee to hold a vehicle for you, and it will be applied towards the final purchase price of the vehicle.
7.3. Reservation Period: The down payment secures the vehicle for a period of 120 days from the date of payment.
7.4. Cancellation: If you choose to cancel your reservation after making the down payment but before signing the formal vehicle purchase agreement, you will be charged a cancellation fee of AED 500. The remaining balance of the down payment will be refunded to you. If you choose to cancel your reservation after signing the Vehicle Sale Agreement (VSA), you will forfeit the entire down payment amount. All eligible refunds will be processed according to the original mode of payment.
7.5. Completion of Purchase: The down payment will be deducted from the total purchase price of the vehicle at the time of the final transaction. You will be required to settle the remaining balance through a separate payment process as per the terms agreed upon in the final VSA.
7.6. Other Provisions: The final purchase of the vehicle shall be governed strictly by the terms and conditions outlined in the VSA, including, but not limited to, terms related to final payments, cancellations, and vehicle replacements.
8. Intellectual Property
8.1. We are the owner or the licensee of all intellectual property rights on the Website, as well as the material and content published on it including without limitation the Website’s design, layout, software, source code, databases, graphics, images, text, audio, video and other content. (the "Materials"). Those works are protected by intellectual property laws and treaties around the world, including copyright rules. All such rights are reserved. All trademarks, service marks, and logos (the "Trademarks") displayed on the Website are the exclusive property of AWR or its licensors. You may not use the Trademarks in any manner without our prior written consent. Our status (and that of any identified contributors) as the authors of content on our Website must always be acknowledged.
8.2. Other than as explicitly set out above and other than when viewing the Website on your personal electronic device, you are not granted any licence or any other right whether express, implied or otherwise to use or view the Materials and Trademarks. Nothing contained in the Website shall be construed as granting any license or right to use any intellectual property rights without our prior express and written request. In particular, you must not use any part of the content on the Website for commercial purposes or otherwise without obtaining a specific licence to do so from us or our licensors.
8.3. You will not:
a. Use, copy, modify, display, delete, distribute, download, store, reproduce, transmit, publish, sell, re-sell, adapt, reverse engineer, decompile, disassemble, scrap, data mine, frame, mirror, index, extract or create derivative works of the Materials and Trademarks or otherwise exploit the Materials or Trademarks for any commercial or unauthorized purpose ; or
b. Use the Materials and Trademarks on other web applications, platforms, or any media channels (e.g., social media) without our prior written consent.
c. If you violate any terms in this section, your right to use the Website will cease immediately and you must, at our option, and sole discretion immediately return or destroy any copies of the Materials and Trademarks you have made.
d. Any unauthorised use of the Materials, the Trademarks or the Website may constitute an infringement of our intellectual property rights and may result in civil and/or criminal liability. We reserve all rights and remedies available under applicable law in respect of any such infringement.
9. Cookies
9.1. Cookies are small pieces of information that your browser stores on your computer or device when requested by a website. We request your browser to store a cookie when you access our Website to enhance your browsing experience, remember your preferences, and analyze our traffic.
10. Do not rely on information on the Website
10.1. The content on the Website is provided for general information purposes only and does not constitute any form of professional advice. While we aim to keep the Materials on the Website timely and accurate, we cannot guarantee that the Materials are completely free of errors. Although we make reasonable efforts to update the information on the Website, we make no representations, warranties, or guarantees, whether express or implied, that the Materials on the Website are perfectly accurate, complete, or up to date.
11. Other linked websites
11.1. Where the Website contains links to other websites and resources provided by third parties, these links are provided for your information and convenience only. Such links should not be interpreted as an endorsement or approval by us of those linked websites, applications, or any information you may obtain from them. We have no control over the contents of those external resources and make no representations or warranties as to their availability accuracy, completeness, legality security or suitability for any purpose. When you select a link to an outside website, you become subject to the terms of use and privacy policies of the owner/sponsors of that specific website or mobile application, and you accept all risks associated with using it. Your access to and the use of any third-party website is entirely at you own and sole risk.
11.2. To the fullest extent permitted by applicable law, AWR or its affiliates shall not be responsible or liable for any loss, damage, liability, claim or expense arising out of or in connection with your access to, use of, or reliance upon any third-party website, application, content, product or service, or for any dealings or transactions you may enter into with any such third party.
12. Our responsibility
12.1. In no event will AWR or its employees be liable for any incidental, indirect, special, punitive, exemplary, or consequential damages arising out of your use of or inability to use the Website. We will not be liable for any loss of revenue, anticipated profits, loss of goodwill, loss of business, loss of data, or computer failures and malfunctions. We do not exclude or limit our liability to you in any way where it would be unlawful under UAE law to do so.
13. Disclaimer of warranties and suspension or withdrawal of the Website
13.1. You expressly understand and agree that your use of our Website, or the Materials made available through the Website, is entirely at your own risk. The content and functionality of the Website are provided to you on an "as is" and "as available" basis without warranties of any kind, either express or implied, including, without limitation, any warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, completeness, reliability, availability or suitability for any particular purpose.
13.2. Whilst we use reasonable efforts to ensure that the information on the Website is accurate and up to date, we do not warrant or represent that the Website or the Materials are complete, accurate, reliable, current or free from errors or omissions.
13.3. The Website is made available free of charge. We do not guarantee that the Website, or the Materials on it, will always be available or be completely uninterrupted, secure, error -free or free from viruses, malware or other harmful components. We may suspend, withdraw, modify, discontinue or restrict the availability of all or any part of the Website at any time and in our sole discretion for business and operational reasons or for any other reason. We will try to give you reasonable notice of any suspension or withdrawal by posting a notice online, although we shall not at any time be obliged to do so You are also responsible for ensuring that all persons who access the Website through your internet connection are aware of these Terms of Use and other applicable terms and conditions, and that they comply with them fully.
13.4. You are responsible for implementing appropriate safeguards, including using suitable antivirus software and maintaining the security of your devices and internet connection when accessing the Website.
14. Indemnity
14.1. You agree to defend, indemnify, and hold harmless AWR its affiliates, subsidiaries, shareholders, officers, employees, directors, and agents from and against any and all claims, actions, proceedings, liabilities, damages, losses, fines, penalties, judgements, costs and expenses (including reasonable attorneys’ fees and legal costs) and harm incurred in connection with or arising out of any claim resulting from (i) any breach by you of these Terms of Use, (ii) your access to or use of the Website, (iii) misuse of the Website or the Materials (iv) your violation of any applicable law or regulation, or (v) your infringement of the rights, including intellectual property or privacy rights, of any third party. . You agree to cooperate fully in the defence of any such claim. We reserve the right to assume, at our own expense, the exclusive defence and control of any matter otherwise subject to indemnification by you. You agree not to settle any matter without our prior written consent which shall be granted in our sole discretion.
14.2. This indemnity shall survive the suspension, termination or expiry of your use of the Website and these Terms of Use.
15. Using your personal information
15.1. The way we use your personal information is set out clearly in our Privacy Policy located at https://uae.cheryuae.com/en/privacy-policy](https://www.google.com/search?q=https://uae.cheryuae.com/en/privacy-policy). We will strictly follow our Privacy Policy in relation to personal information collected via the Website. Communications over the internet and other public communications networks rely on infrastructure operated by various independent parties, and we cannot guarantee the absolute security or integrity of communications between you and us over such networks.
16. Viruses
16.1. We do not guarantee that the Website will be entirely secure or free from bugs, viruses, "Trojan Horses", or any other type of malicious code, files, or programmes, although we consistently deploy reasonable cybersecurity measures. You are responsible for configuring your own information technology, computer programmes, and platforms to safely access the Website. You should use your own updated virus protection software.
16.2. You must not misuse the Website by knowingly uploading any content that contains a software virus, a "Trojan Horse", or any other computer code, file, or programme that may alter, damage, or interrupt the functionality of the Website or the hardware/software of any person who accesses the Website. You must take reasonable precautions to ensure that any uploaded content is screened for such elements. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored, or any server, computer, or database connected to our Website. You must not attack the Website via a denial-of-service (DoS) attack or a distributed denial-of-service (DDoS) attack.
16.3. By breaching this provision, you may commit a criminal offence under the UAE Cybercrime Law (Federal Decree-Law No. 34 of 2021) and/or other applicable laws. We will report any such breach to the relevant law enforcement authorities, and we will cooperate fully with those authorities by disclosing your identity to them. In the event of such a breach, your right to use the Website will cease immediately.
17. Changes to these Terms of Use
17.1. We may amend, modify, update or entirely replace these terms from time to time at our sole discretion. Any such changes shall become effective immediately upon being posted on the Website, unless otherwise stated. Your continued access to or use of the Website following the publication of any changes constitutes your acceptance of the revised Terms of Use.
17.2. Every time you wish to use the Website, please check these terms to ensure you understand the rules that apply at that time. We are under no obligation to notify you individually of any amendments to these Terms of Use, although we may do so where required by applicable law or where we consider it appropriate. 17.3. These terms were most recently updated on 30 July 2026.
18. Changes to the Website
18.1. We may update change, or entirely replace the Website from time to time for any operational or commercial reason. We will try but are not obliged to give you reasonable notice of any major modifications.
19. Termination of use
19.1. We may, in our sole discretion, terminate suspend, restrict or discontinue your access to and use of the Website whether temporarily or permanently without prior notice and without liability to you for any reason, including for a violation of these Terms of Use or for other conduct which we reasonably believe is unlawful fraudulent, abusive, infringes the rights of any person or harmful to us or to others.
19.2. In the event of termination or suspension, you will no longer be authorised to access or use the Website, and we will use any legal or technical means possible to enforce this termination or suspension
19.3. Termination or suspension of your access to the Website shall not affect any rights, remedies, obligations or liabilities which have accrued prior to the date of termination or suspension, nor shall it limit our right to pursue any other rights or remedies available under applicable law.
19.4. Any provisions of these Terms of Use which by their nature are intended to survive termination or suspension, including without limitation those relating to intellectual property, disclaimers, limitations of liability, indemnities, governing law and dispute resolution, shall continue in full force and effect following the termination or suspension of your access to the Website.
20. Additional terms
20.1. Some parts of the Website may be subject to additional terms and conditions which apply specifically to their use. In such circumstances, those terms and conditions will be made clear to you before you access those specific parts of the Website. These general Terms of Use will continue to apply, but the additional terms will take precedence if there is a direct conflict between them.
21. Governing law
21.1. These Terms of Use shall be governed by and construed in accordance with the federal laws of the United Arab Emirates and the local laws of the Emirate of Dubai. You and we agree to submit to the exclusive jurisdiction of the courts of Dubai in relation to any dispute, claim, or litigation arising out of or in connection with these Terms of Use, their subject matter, or their formation (including non-contractual disputes or claims).